Member organisations' publicity materials: documents for sharing

This page of the website provides examples of physical therapy public relations material that WCPT member organisations can be inspired by, and in some cases copy.

At the 2007 WCPT General Meeting, member organisations agreed that the Confederation should provide access to public relations materials produced by member organisations which were prepared to share them with other member organisations.

The need for this arises because member organisations in many countries do not have the resources available to put together the high quality public relations and publicity materials that will help members raise the profile of their profession, and campaign and advocate on behalf of themselves and their patients.

Member organisations in richer countries, on the other hand, have spent time, energy and money on high quality resources of this type. Some of them have kindly agreed that WCPT makes them accessible here – either as examples of good practice, which member organisations might like to use as a basis for designing and writing their own material, or as material that can be freely shared, reproduced and copied (within the terms specified by the member organisation).

This page is therefore divided into two sections: one including material that contributing member organisations say they are happy for others to reproduce and copy; and one including material that the contributing member organisations have said they are willing to have an show as examples (but not necessarily to be directly copied).

Please make sure you read the terms associated with each of the materials before using it in any way.

Material to be shared

Australian Physiotherapy Association publicity materials

The Australian Physiotherapy Association has made the following four documents freely available to WCPT member organisations on the terms and conditions stated below.

• Physiotherapy brochure
• Physiotherapy fast facts - revised version awaited

Terms and conditions

The materials available for download on this web page are made freely available to WCPT member organisations and regions on the following conditions:

• They can be copied and distributed without referring back to the member organisation that produced them ONLY if they remain completely unaltered.
• If you wish to adapt the material in any way – whether by transferring or adapting the text, or inserting your own logo, or extracting the photographs – you MUST consult with the relevant member organisation to obtain their permission.  The contact details of the relevant person are posted below.
• The materials should not be passed on by member organisations to other individuals or organisations for them to use. These materials are being made available free to WCPT member organisations only.

For permissions contact: Yasmina.Pasic@physiotherapy.asn.au

Canadian Physiotherapy Association

The Canadian Physiotherapy Association has made the following documents freely available to WCPT member organisations on the terms and conditions stated below.

• Physiotherapy leaflet
• Neurological calendar
• Orthopaedic calendar
• Women calendar
• Cardio calendar
• Olympic press release
• Cardio information
• Neurology information
• Women's health information
• Orthopaedic information
• New Year press release
• Active children press release
• Prostate press release
• Skiiing press release
• Child injury press release

Terms and conditions

The materials available for download on this web page are made freely available to WCPT member organisations and regions on the following conditions:

• They can be copied and distributed without referring back to the member organisation that produced them ONLY if the text remains completely unaltered.
• Graphics and photos must not be copied, stored, reproduced or commercialised in any way.  Doing so carries the real risk of legal and financial damages for which the user would be liable.
• If you wish to adapt the material in any way - whether by transferring or adapting the text, or inserting your own logo - you MUSTconsult with the relevant member organisation to obtain their permission.  The contact details of the relevant person are posted below.
• The materials should not be passed on by member organisations to other individuals or organisations for them to use.  These materials are being made available free to WCPT member organisations only.

For permissions contact: NBovair@physiotherapy.ca

Irish Society of Chartered Physiotherapists

The Irish Society of Chartered Physiotherapists has made the following back pain campaigning material available to WCPT member organisations on the terms and conditions stated below.

• Move 4 Health: challenging back pain myths leaflet
• Move 4 Health: challenging back pain myths booklet

Terms and conditions

The materials available for download on this web page are made freely available to WCPT member organisations and regions on the following conditions:

• They can be copied and distributed without referring back to the member organisation that produced them ONLY if the text remains completely unaltered.
• Graphics and photos must not be copied, stored, reproduced or commercialised in any way.  Doing so carries the real risk of legal and financial damages for which the user would be liable.
• If you wish to adapt the material in any way - whether by transferring or adapting the text, or inserting your own logo - you MUSTconsult with the relevant member organisation to obtain their permission.  The contact details of the relevant person are posted below.
• The materials should not be passed on by member organisations to other individuals or organisations for them to use.  These materials are being made available free to WCPT member organisations only.

For permissions contact: Kieran.OSullivan@ul.ie

South African Society of Physiotherapy

The South African Society of Physiotherapy has made the following "Back Week" public information material available to WCPT member organisations on the terms and conditions stated below.

• Back Week leaflet on driving and standing
• Back Week leaflet on reaching, lifting and carrying
• Back Week leaflet on sitting and computers

Terms and conditions

The materials available for download on this web page are made freely available to WCPT member organisations and regions on the following conditions:

• They can be copied and distributed without referring back to the member organisation that produced them ONLY if the text remains completely unaltered.
• Graphics and photos must not be copied, stored, reproduced or commercialised in any way.  Doing so carries the real risk of legal and financial damages for which the user would be liable.
• If you wish to adapt the material in any way - whether by transferring or adapting the text, or inserting your own logo - you MUSTconsult with the relevant member organisation to obtain their permission.  The contact details of the relevant person are posted below.
• The materials should not be passed on by member organisations to other individuals or organisations for them to use.  These materials are being made available free to WCPT member organisations only.

For permissions contact: president@saphysio.co.za

American Physical Therapy Association

The American Physical Therapy Association has made the following material available to WCPT member organisations on the terms and conditions stated below.

• Bike fitness press release
• Falls prevention press release
• Type 2 diabetes press release
• Cancer treatment press release
• Holiday pain press release
• Physical therapist information
• Physical therapist assistant information

Terms and conditions

The materials available for download on this web page are made freely available to WCPT member organisations and regions on the following conditions:

• They can be copied and distributed without referring back to the member organisation that produced them ONLY if they remain completely unaltered.
• If you wish to adapt the material in any way – whether by transferring or adapting the text, or inserting your own logo, or extracting the photographs – you MUST consult with the relevant member organisation to obtain their permission.  The contact details of the relevant person are posted below.
• The materials should not be passed on by member organisations to other individuals or organisations for them to use. These materials are being made available free to WCPT member organisations only.

For permissions contact: jenniferrondon@apta.org

Material to be inspired by

Note: this material is not to be copied or reproduced without the written permission of the contributing member organisation.

Chartered Society of Physiotherapy

A variety of leaflets about physiotherapy and keeping healthy are available at the website of the Chartered Society of Physiotherapy

Israeli Physiotherapy Society

In 2009, the Israeli Physiotherapy Society held a competition inviting physiotherapists to devise their own advertisements promoting the profession and what it can achieve.

The ideas that physiotherapists came up with can be viewed in this Powerpoint document.

For more information contact: iptsoffice@gmail.com