In Sweden there were hundreds of activities – ranging from lectures to lobbying politicians. With the Swedish elections for parliament, counties and municipalities being held at the same time as World Physical Therapy Day, it was an opportunity to raise physiotherapy issues.
Preparations started in early spring with the launch of the “No election without movement” campaign. All members of the Swedish Physiotherapy Association had access to a campaign service from the association, and it was possible to order flyers, brochures and T-shirts for free. For the second year running, the association’s journal published a successful “waiting-room journal” with content addressed to patients. All events and media about the events were rapidly published on the official web-site and on Facebook.