Ireland

The Irish Society of Chartered Physiotherapists held the following promotional / PR activities to promote World Physiotherapy Day.

  • Localising materials provided by WCPT including posters, a flyer and logo.
  • Developing the www.move4health.ie website as a portal to promote World Physiotherapy Day.
  • Co-ordination of exercise classes with members and posting details of the classes on www.move4health.ie. There were 14 classes organised in total across the country which were posted on the website.
  • Posting localised materials on the www.move4health.ie website.
  • Posting suggested ‘tweets’ and Facebook posts on www.move4health.ie for members to use to promote their classes.
  • Photo call & press release issued in advance of World Physiotherapy Day.
  • Photo call in Limerick with Clare hurling team chartered physiotherapist Diarmuid Horgan, former Clare hurling legend Brian Lohan and young Clare & Cork supporters in advance of All Ireland Hurling final (same day as World Physiotherapy Day)
  • Coverage achieved in Irish Times and in local media
  • Facebook and Twitter posts on ISCP social media sites to promote World Physiotherapy Day and exercise classes.