The Irish Society of Chartered Physiotherapists (ISCP) took part in World Physiotherapy Day by initiating a campaign to celebrate the incredible work physiotherapists do for patients.
World Physio Day (WPD) took place on the 8th of September 2015 with the launch of a new promotional campaign entitled ‘Thanks to My Physio’. The campaign was designed to target external stakeholders, drawing attention to this world-recognised day and inviting service users to get vocal about how physiotherapy has been of benefit to them. It drew on the WCPT theme of ‘Fulfilling Potential’, seeking stories of how physiotherapy has facilitated patients in doing so, and laid the foundations of a format that can be utilised to promote the profession and mark the day for a number of years to come. The primary objectives of the campaign were to generate a cohesive, national look-and-feel for WPD, to promote widespread, unified local activity on the day and to engage external stakeholders in celebrating the profession while generating national PR.