This year the Icelandic Physiotherapy Association celebrated World Physical Therapy Day at the yearly democratic forum, where the “third sector“ meets. The association hosted two panel discussions, about health promotion among the elderly and the value of PTs as first contacts in primary care. It was a success with the opportunity to talk to politicians and stakeholders on these issues.
The association also put an advertisement in the most widespread national newspaper, and an article, based on WCPT press release, was published online: http://www.visir.is/g/2017170908950
Social media projects:
The association asked its members to put a special status on their private facebook sites, claiming that they are proud PTs. At least 20% of its members did that, as well as share the WCPT material and local material that was posted at regular intervals throughout the day.