As part of its strategic plan for the next four years, WCPT will be developing and implementing a new communications plan. This will attempt to bring clarity and directness to everything that WCPT produces, and increase awareness of the Confederation’s services and publications.
At its meeting in November, the WCPT Executive Committee discussed how good communication principles should permeate everything the Confederation does. It also discussed the WCPT “brand” – how the Confederation conveys its values and voice in all its work, and the importance of these being consistent and authoritative.
Simon Crompton, who is responsible for WCPT’s print materials, led the discussion. “If we all follow common principles when communicating, then we can help strengthen our message, and enhance WCPT’s reputation at the same time,” he said. “As a global organisation, it’s always been a priority for WCPT to communicate clearly to its members, especially given that English is not a first language for many. Now we want to take this a step further, with a strategy that everyone can share.”