Mr Shoiab is a Pain Specialist Physiotherapist, having completed his undergraduate physiotherapy degree, he went on to work for several years in the National Health Service. He worked in the city of Bradford, West Yorkshire, UK, with very rich cultural diversity. This influenced Mr Shoiab’s interest in why there were such a difference in expectations of patients attending musculoskeletal outpatient departments, but in particular regarding pain management. Mr Shoiab is now the Co-Convenor of the Chartered Society of Physiotherapy’s Black and Minority Ethnic network group. He has published abstracts in the British Journal of Pain and Physiotherapy journal. He has also written articles for the Chartered Society of Physiotherapy’s publication, Frontline. He lectures nationally on the influence of culture on health, in particular pain, to undergraduate and postgraduate students for a variety of future health professionals.