Mary O’Keeffe is a physiotherapist and Marie Skłodowska-Curie Global Fellow at The University of Sydney. Mary’s fellowship involves two years at the University of Sydney, a three-month secondment to EFIC in Brussels in Belgium, and nine months at the University of Limerick in Ireland. Mary was awarded her PhD in 2017 at the University of Limerick. Her PhD research examined whether tailoring multidimensional rehabilitation to the individual chronic low back pain patient enhances effectiveness. Mary is very passionate about public engagement and communicating evidence-based information about low back pain through radio, newspapers and social media. Examples include All you ever need to know about back pain (RTE News Ireland) and 10 myths about back pain and how to cope when it strikes (Irish Independent newspaper). Mary has published 48 papers relating to low back pain and other musculoskeletal pain conditions. Mary is part of the Wiser Healthcare Collaboration that aims to reduce overdiagnosis and overtreatment around the world. Her current research focuses on nudge-interventions to change health professional behaviours, the impact of low back pain diagnostic labels on treatment intentions and outcomes, media reporting on testing the healthy, and communication with consumers.